Commercialize Smarter,

We see this team’s ability to utilize their successful experience in promoting pioneer products, introducing fighting brand strategies, managing multiple private label initiatives, and as effective competitors in the generic drug industry as a perfect fit for First Priority. Cornerstone’s unique understanding of all levels of the trade channel as well as the customer’s needs and expectations will further improve our responsiveness to market opportunities and will be paramount to the acceleration of our growth in this exciting business environment.

The Cornerstone team brings a notable depth and breadth of commercialization talent, with highly successful operators from both the multinational pioneer and generic drug manufacturing industries. We expect the venture to produce significant organic growth for the current portfolio as well as attract both in-licensing agreements and fee-for-service commercialization arrangements from new market entrants lacking the sales infrastructure to effectively compete in the US market.

Solvet is an established brand with well known product lines in the Canadian market. The Cornerstone team provided the strategic direction and guidance to best enter the much larger US market with our current and future products. The expertise in market assessment, development of market plans, go to market strategy, and implementation have provided us the ability to shorten the learning curve when entering the US animal health market for both food and companion animal products. The reputation and talent of the Cornerstone team have delivered financial returns that have allowed us to make additional investments in new product development for the North American market. Cornerstone  has managed the strategic planning, sales planning, research, regulatory, lead development for the US market.​

As an international startup animal health company, we needed assistance finding an animal health company to bring our products to the North American market. The Cornerstone team provided a market assessment, identified potential partners, presented our opportunity to prospects, and placed our patented products with a commercialization partner in North America. Cornerstone had the market connections to run this process efficiently and be flexible working with us as an early-stage startup.